The ’821 patent enabled the process of sending multimedia-capable content to requesting mobile phones, where the requests are generated from mobile users perceiving (seeing or hearing) “Call-To-Action” advertisements.
While the ‘821 invention enabled Mobile-Originated (MO) opt-in’s initiated by either voice (e.g., IVR or DTMF) or text message, one of its key technological breakthroughs (and business insight) was to architect a mobile communications infrastructure that could process MO text opt-in’s with Immediacy; meaning, processing SMS requests for messages at least as fast as requests made by phone calls.1 We call this process “Mobile-Originated, Text Opt-in Messaging” or “MOTOM”. See, Figure 4 of the patent.
1 To enable this “immediacy” feature, the patent combined two critical pieces of technology: 1. “carrier interoperability”– the ability of a mobile user’s wireless carrier to efficiently process a text message sent to a number on a different carrier; and 2. SMS “pull” technology – for immediately retrieving MO requests sitting in their carriers’ “store and forward” SMS Centers (SMSC’s).
MOTOM was patented in 2010, but it took the mobile technology industry years to catch up with our process. MOTOM ensures reliable, fast TCPA-compliant delivery of relevant, time-sensitive, AND PERSISTENT mobile marketing material, using the communications platform with highest open rates of all, your text app. But, back in 2010, AccessU2’s MOTOM technology had not attained the universal adoption it has today.”
